Our colors will fade over time, with the deeper shades lasting up to 40 washes and lighter colors up to 25 washes. The best part about that fade is that it stays true-to-tone all along the way.

To extend the life of your color, shampoo no more than twice a week using cold water and color safe shampoo and conditioner.  Shampoo your scalp/roots only and let the shampoo rinse over the rest of your hair.  Dry shampoo is also recommended between washes. 

‍Avoid using hot water, chlorine pools/hot tubs, ocean/lake water, and direct sunlight for extended periods of time.  If you use well water, a shower filter will also prevent any mineral deposits in hair which can alter your color.

For maximum longevity, we recommend waiting 2-4 days after a semi-permanent color service before shampooing.

For the most vibrant color results, we recommend pre-lightening (bleaching) the hair before applying our semi-permanent colors. Use the color chart on the back of the packaging to help you decide how light to bleach for maximum vibrancy and what colors look best on different hair color levels.  Be sure to fully shampoo and rinse out all the bleach.  Any residue left in the hair will compromise your color results.