DANGER JONES CREATES COOL SHIT
We create things that interest us. We love hair, so we created a global hair color company. We love fashion, so we created a fashion line. We love film and music, so we’re currently producing a feature-length rock documentary.
DANGER JONES IS ON A MISSION
We launched our hair color brand in April 2023. Within a year we were distributed in 27 countries with the most elite distributors in the world. Danger Jones was founded by David and Alexis Thurston. They’ve assembled a creative team around them full of missionaries, not mercenaries. What mission are we on? To prove there is a better way for a brand to behave in the beauty industry and a better way for a brand to work with the artist community. The majority of our team have spent the majority of our lives working inside of a hair salon.
DANGER JONES IS A COMMUNITY
We aren’t just creators of the community, we’re members of the community. We exist to co-create things with artists. In fact, last year we worked with 101 different artists. We frequently bring them to our headquarters in Los Angeles to shoot videos together. Throughout the year we also orchestrate events that bring the Danger Jones community together. We firmly believe our community makes our brand better, and we strive to make their lives and careers better in return.
DANGER JONES IS A CREATIVE BRAND
Color companies that came before us have one color focus, blonding or vivid. At Danger Jones we’ve created a new blueprint. We believe blonding and creative colors are equally beautiful art forms. And we believe artists that specialize in any color style can learn from others and be inspired as much by our differences as our shared love of creative expression. At its core, DangerJones is a collision of genres and styles, and this is one of the ingredients that make us unique. We aren’t a blonding brand, and we’re not a vivid brand… Danger Jones is a creative brand. Join our Facebook
Community at Danger Jones Asylum Facebook Group
